In search of technological minimalism


2022
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Currently
Systel is a leader in the commercialization of scales and weighing instruments for businesses, healthcare institutions and industry.

Technological minimalism
History and tradition
Systel needed to renew its website and leave a technological mark without losing sight of the trajectory of a leading company.
The main objective was to modernize its image in the digital world to contribute to Systel's positioning as a leading brand in the industry.

Product Qualities
What is so special about a scale

In general, for the end consumer in a store or the patient who uses it in the doctor's office, a scale might not be a product that attracts much attention.
But for this segment, it means precision, innovation, and progress (it is usually one of the first and most expensive purchases for a business). How can we reflect this?
We’ve chosen to associate each scale with a product and a person, to evoke the context of use of the scales and empathize with the people who visit the website.
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Coherence and consistency
Design Systel. I mean, system

We have had the privilege of working with Mutanto for more than two years on Systel's ambitious digital transformation project.
We chose Mutanto because of their client-centric approach and their consolidated track record in the market, especially in projects covering such fundamental aspects as Branding, UX and UI. In addition to its ability to adapt to the work team.
Every result delivered by Mutanto has exceeded our expectations, generating a significant impact on our objectives.
What stands out the most about Mutanto's team is their flexibility, adaptability and the speed with which they approach each project. Their commitment to each client.
Soledad Mansilla
Marketing leader, Systel Argentina