Slapp: more data for decision-making
2023
3 Months
We redesigned Slapp, a freemium app that enables social media analysis. What sets it apart? Gamification, a friendly language, and actionables: practical tips to boost metrics.
We ask for your patience
Slapp project is still in the development phase, which is why we can't show you how the design is adapted to the final result. Buuut, you can find out more on their Instagram profile. Here's the link:
Data visualization
First analyze, then publish
In the world of social media, metrics rule. It's a task that demands in-depth analysis of all the numbers on an Instagram or Facebook account: average view time, link clicks, engagement, new followers, likes, and much more.
And since every data point matters, it's crucial to have a comprehensive understanding of all of them.
Coupled with a clean and minimalist interface, we focus on designing dashboards that provide clear and detailed data in a user-friendly manner.
Gamification
Slapp score
Slapp scores profiles for each account through benchmark metrics, helping individuals determine whether their profile performance was optimal, average, or in need of improvement.
To achieve this, it introduces a game where users strive to reach goals to accumulate points. Based on their score, they receive practical tips and advice that could assist in enhancing their community metrics.
The task of Mutanto
Research for design
Firstly, we created archetypes and defined the essential elements of the experience.
Then we conducted interviews to identify patterns in user needs and translated them into on-screen solutions.
In this way, we organized and prioritized information into cards and panels based on the importance users placed on that information.
What was the most challenging part? Making it simple. Restructuring the cards and panels into a cleaner view meant losing information. Our task was to understand how much of that information was necessary for users and why.
Slapp in operation
The ally of entrepreneurs and Community Managers
The differentiating value of Slapp lies in its ability to provide detailed information and, simultaneously, potential solutions. This is the space for actionable insights, useful and practical tips to leverage metrics on any platform.
Slapp not only offers information but also assists individuals in processing it and taking action based on that data. . That's why the interface design responds not only to a concept of beautiful analysis and dashboards but also to an idea of gamification with educational purposes.
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