A unique brand for unique flavors

2022
-
Currently
Cref is a dessert business that stands out in Riyadh for its original and incredibly delicious cookies. We're not exaggerating. Their product is fantastic, and the brand had to complement it.
What is Cref doing?
Visit Cref's Instagram profile and discover how the brand applies the logo on its graphic identity. Note: Be careful when you arrive there because you are going to see a lot of delicious things 😋
No more, no less.
The perfect blend
Quantity is no joke. We're not sure if this is how professionals say it, but we do know that proportions in pastry are a serious matter.
At Mutanto, we take this literally. To create a logo like this, you will need:
- 3 tablespoons of teamwork
- A pinch of visual and aesthetic judgment (the good kind, please)
- 5 large servings of imagination mixed with creativity.

The background we need
An ancient activity

Creating a logo for a brand that sells cookies and desserts might seem easy. But no, it's not. The creation of the cookie was almost a milestone in human history; it allowed for the easy manufacturing and transportation of food.
After years and years of evolution, Cref brings you the well-sought and required preparations.
How can we symbolize in a logo the process of creation and evolution of a food?
Where we started
To create and stir
To start the preparation, follow the Mutateam's lead and, before beginning, make sure everything is organized.
For the creation of a logo like Cref's, it is crucial to have all the information surrounding the brand well-organized.
This way, we arrive at a concept that is easy to remember and representative of Cref.

Until it takes consistency
The final result
Once we mix and process all the ingredients, we need to arrive at a piece like this: simple and tailored to the brand's needs. In this case, we took the most important elements of the industry and condensed them into a logo that reflects the activities and tools specific to the pastry business.

I rebuilt my brand with Mutanto , they were amazing and professional.The team was very friendly and patient with me as I was keep asking for more changes 😅 When they made the designs they exceeded my expectations. I even recommended them to my friends. I honestly surprised of their intelligence and creativity! Sara Alswai
Sara Alswailem
Co-founder, Cref